I think it's a first. A kid's toy that came with acceptable packaging. I didn't gouge myself on the wires, grit my teeth over the plastic overlays I can't recycle, or groan about all the tape. My son was given a set of Cars (the movie) bowling pins and ball. While the set itself is plastic, I think with good care it will last. The packaging - a box, cardboard only with a small plastic handle on the top that pops off. I pulled the box apart, the pins and ball came out and voila, instant play. The box went into the recycling bin.
In fact, I'm so impressed, I'm going to write the company (at http://www.whatkidswant.net/) to tell them I'm happy. Now that's a pleasant change, isn't it?